Growth & Optimisation

Improve visibility, generate enquiries and refine performance over time.

Growth is not just about traffic — it’s about attracting the right audience and converting that into meaningful enquiries. I focus on practical, measurable approaches including SEO, Google Ads and conversion-focused landing pages.

Rather than treating these as separate activities, they are structured as part of a wider system: campaigns drive traffic, landing pages convert, and data informs ongoing improvements.

Building a structured growth approach

SEO focuses on improving long-term visibility for relevant search terms, while Google Ads allows you to target high-intent searches immediately. Both can work together to support short-term results and long-term growth.

Landing pages are designed specifically to convert traffic into enquiries, with clear messaging, focused structure and minimal distractions. Tracking is implemented from the start to monitor performance and guide optimisation.

SEO

Improve search visibility and attract consistent organic traffic through structured optimisation.

Google Ads

Target high-intent searches and generate enquiries through structured, data-driven campaigns.

Landing pages

Conversion-focused pages designed to turn traffic into enquiries with clear calls-to-action.

Tracking & optimisation

Measure performance and continuously refine campaigns, pages and conversion rates.

Knight Frank Cambodia

Provided ongoing SEO and digital marketing support to Knight Frank Cambodia between 2019 and 2025, working closely with the internal team on keyword strategy, content planning and performance tracking. The approach focused on building broad search visibility across lower-competition niches such as condominiums and borey developments, rather than relying solely on highly competitive top-level terms.

Over time, this strategy significantly improved overall rankings and search presence, taking Knight Frank from minimal visibility to one of the top-ranked real estate agencies in Cambodia, overtaking established competitors. This was achieved within the constraints of a fixed global website platform, demonstrating the impact of consistent, structured SEO over time. Google Ads campaigns were also implemented during key periods, taking advantage of reduced competition to generate cost-effective traffic.

Tunsai Cleaning

Following an initial branding and website project, ongoing SEO and digital marketing work was implemented to support lead generation. This included keyword research, competitor analysis, on-site optimisation and the development of a structured content plan.

Conversion-focused landing pages were designed and built separately from the main website, aligned to specific services and Google Ads campaigns. These pages were created with clear messaging and calls-to-action, supported by tracking through Google Analytics and Google Ads. Early results show consistent enquiries and conversions, with ongoing optimisation focused on improving performance over time.

Example landing pages:
Aircon Cleaning & Maintenance
Home & Small Business Cleaning Services
Window Cleaning

FEIC Thailand

Keyword research during the original website project identified strong consumer demand for drone insurance in Thailand. Tourists and drone operators were actively searching for insurance to meet mandatory registration requirements, but FEIC did not yet offer a consumer-focused online product.

This insight led to the creation of a new drone insurance product line, supported by SEO-focused content and an instant quote-and-bind e-commerce system. FEIC became the first company in Thailand to offer this type of drone insurance online, gaining strong first-mover advantage and continuing to dominate search results for Thailand drone insurance terms.

The product has since become a significant line of business, demonstrating how SEO and search data can uncover real market demand, guide product development and support measurable business growth.

Related system work:
Platforms & Systems