Reinsurance Cafe Branding
Reinsurance Cafe is a reinsurance and retakaful broker registered in Labuan, Malaysia. The concept of a cafe is based on the story of how Lloyds of London started in a coffee shop, and so led to the coffee-inspired imagery in the branding. The coffee up representing the traditional reinsurance business, and the Arabic coffee pot representing the Islamic retakaful business. The two brands sit alongside each other but are distinct arms of the same company. My services included logo and brand design including the two logos, colours, patterns and fonts, and some initial stationery including business card design.