Website Design Proposal

An overview of sections and content that could easily be built into the website.

• Homepage
  Provides information and links to sections relating to business and individual customers and partners. Features for the main products and call to actions at key points.
• Product/Service Information
  The key products will be organised into an easily navigable products section of the site, including both featured and secondary/supporting products/add-ons and services.
• Blog / News
  Company news and articles. Easily managed through the native WordPress blog functionality using categories and tags. Great for SEO.
• Our Team
  Company team member bios and photos displayed in an elegant format.
• Support / Knowledgebase
  How to articles, and later videos, can be set up in a knowledge base style searchable area of the website to make it easier for customers to get support for the various products.
• Contact / Order Forms
  Custom email contact and ordering / quotation forms set up and integrated into the website.
• Customer Reviews / Testimonials
  Easily allow customers to add reviews of your business directly on your website. The reviews are sent to you for approval and once posted, enhance your website with additional content.
• Multi-Language & Translation
  Set up your website in multiple languages (including Khmer) using the WPML plugin. As long as the text is translated then we can easily set up your website in as many languages as needed. It is useful to have a speaker of other languages available to help translate menu items and other static parts of the website, as well as the page content itself.
• Other Areas – As Required
  There is usually an elegant and simple plugin based solution to nicely display whatever kind of content you have available. Including adding sections for videos, podcasts, events, downloads, photo galleries, job listings, google maps, directory listings, and more. We can discuss your requirements.

Due to the nature of the website platform, there is almost no limit on the pages and functionality that can be added to the website. However, any additional features not listed here will require prior discussion and there may be additional cost for more complex or large sections.

Optimising the website for speed on the HostAsean.com servers will involve my usual WordPress tweaks, plugin configurations, and provides functionality to manage some of these options through the CMS.

• Cache Setup & Configuration
  Using W3 Total Cache we can cache pages, database queries, encourage local browser caching, and has options for pre-loading the cache that will be customised for the needs of the site.
• Minify CSS/JavaScript
  Using either JCH Optimize or W3 Total Cache inbuilt functions to combine and minify the JavaScript & CSS files, different plugins depending on the specific needs of the website.
• Image Optimisation
  Automatic image optimisation using plugins. Can be upgraded for more compression.
• Apache/PHP/MySQL Database Optimisations
  Ensure all scripts work within the server limits and that the database is tidy and set up optimally.
• .htaccess Speed Optimisations
  Setting cache-control headers and other little tweaks.

I will set up Yoast SEO which is my preferred and the leading SEO plugin for WordPress. It provides functions for sitemaps and user friendly guides for optimising your site, and most crucially the ability to set the SEO titles/meta descriptions of pages through the CMS.

• Migrate any existing plugin to Yoast SEO plugin (where possible).
• 301 Redirect any existing article links to their new locations.
• Ensure any deleted pages are redirected somewhere useful.

SEO is an ongoing process that generally takes a lot of time and effort. This will provide a basic platform to do the best for the existing content and allow for any later SEO activities.

As an extra service, I can provide weekly or monthly SEO ranking and analytic reports based on data extracted from your Google Analytics, Google Search Console, and other ranking factors based on custom keywords. We can monitor the search ranking change and run site audits to pick up any issues affecting your search engine ranking.

The website will rely on the proven WordPress platform, but the functionality and sections will be provided by different plugins. There will always be potential in the future for plugins to conflict and to stop being supported. But as long as updates are managed properly and abandoned plugins switched out for new ones over time, this will be a minimal issue.

• Core site functionality uses standard WordPress Posts & Pages which will never break.
• Key areas such as the directory utilise premium plugins that are supported by the author, they typically provide renewable support every 12 months if required.
• Similar support period/terms apply to the premium theme if required.
• Individual plugins will only affect one section at any time if there are any issues.
• Customisations to CSS styling rather than theme edits, so the theme can be easily updated in the future and compatibility issues more easily ruled out.
• Website can be easily managed or extended by any WordPress capable developer, of which there are many. Both locally and internationally.

The maintenance plan offered with the hosting from HostAsean.com covers keeping the platform and plugins in working order between security updates.

The website will be secured on all levels from the hosting platform, web server, database, and up to the WordPress level itself through up to 3 security plugins that block malicious logins, and provide logs and alerts.

I suggest to also install a SSL Certificate at a variable cost, out of the options for most sites I would recommend a wildcard certificate with mobile browser support. This would allow us to properly secure and encrypt all user communication with the site. Google also gives a tiny boost to SSL encrypted websites.

Most websites will include 12 month warranty period from the time of launch when hosted on HostAsean.com, which is extendable with one of the Core Security or Speed & SEO monthly maintenance packages.

The website build will be guaranteed against any bugs arising from WordPress, the theme, or plugins that prevent essential functionality, sections or pages from performing correctly or that are affecting the performance of the website. Solutions may include adding custom tweaks or styling, switching plugins for alternatives, rebuilding pages, database management and optimisation, general housekeeping, cache reconfiguring or other re-optimisations and troubleshooting.

The website will also be covered against destruction caused by hacking and attack from external internet sources for as long as the security maintenance contract continues. This could include Denial of Service attacks, or malicious attacks intended to harm the website. If in the highly unlikely event that any such attack does occur, then the website will be cleaned and restored to its former glory and re-secured at no extra cost.

As part of the website design project I will usually collect a set of licenced stock photos and images to use in the website design and in later print design for any marketing or advertising uses. These will be high resolution and ready to use. Images will be purchased under royalty free licences from various stock photography websites that I use, and also from my own photo collection.

If custom photography is required for a project, either I can offer services myself or via a third party photographer. Easily organised in Phnom Penh and wider Cambodia, and further afield in Southeast Asia subject to availability and costs.

Content writing services are also available as an extra, it is often a benefit to your website to get some professionally written copy and blog posts to get started.

I can move your existing site over to HostAsean.com, then use it as a base for an update, or extract the content and reuse this as a basis to build a brand new website.

Many websites require large amounts of data, and this is sometimes complicated and time consuming to clean and import into a new website. Importing existing website data or full migrations from other common CMS platforms are not usually too much trouble. It is also hassle free to import product data from an Excel or CSV file into a WooCommerce based online shop within your WordPress website, this can simplify pricing.

Data can also be used for more advanced uses such as an extensive directory including map coordinates and photos, real estate listings with large photos and custom templates, or other classified type data to display on your website.

Quotation will usually cover a block of hours to be applied to the project, which is expected to be completed within the time estimated below. The time worked on the project would be spread out over smaller blocks of work performed over a longer time period, with approximately 1-2 weeks being available within any one month time period. The overall timeframe is usually expected to be 4-6 weeks.

This is based on the assumption we already have some usable graphics and other assets as part of the logo and branding work. If not, I can provide these as an extra service.