Echo is a new app startup focused around audiobooks to the Cambodian market. The brand is designed to convey the message of audio and books, with a techy feel. The unique multi-lingual logo is designed primarily in Khmer, with English as a secondary language. The translated Khmer word for “echo” closely follows the same pronunciation in English so works well in both languages. This logo and brand design project was an interesting challenge in creating a strong Khmer logo design.
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