The Bridge Lifestyle Mall Branding
Logo and brand design for The Bridge Lifestyle Mall, the shopping mall development occupying the lower floors of The Bridge mixed use building development in Phnom Penh, Cambodia. The Bridge is developed by Oxley-Worldbridge and is the tallest and one of the largest developments in Phnom Penh, comprising two towers, one for condos and one for SOHO. They wanted a logo to help give the shopping mall more character, and become an aspirational lifestyle brand. The base logo for The Bridge and the colour palette were supplied, and reworked to add the Lifestyle Mall component for this project.