Pacific Hotel Siem Reap Rebranding

A branding project for the Pacific Hotel Siem Reap, and the Pacific Group. These follow on from the earlier branding and website project I did for Pacific Hotel Phnom Penh. The brief was to unify the hotels under one consistent brand, so some of the styling was adopted from the Phnom Penh hotel rebrand. The Siem Reap hotel is larger and has 3 wings, we use 3 different colours to represent each tier – light burgundy for the standard/classic rooms, dark burgundy for the new premier wing rooms, and platinum for the VIP wing. The dark burgundy was chosen as the primary brand colour as the hotel wants to position itself on the level of the premier tier rooms.